From Bard to Gemini Google’s AI Rebrand

Google Overhauls AI Products, Renaming Them ‘Gemini’

Google has undertaken a significant rebranding effort, renaming its AI assistant and related products as part of a broader restructuring initiative. Sissie Hsiao, a vice president at Google, sheds light on the rationale behind this move.

In a recent interview, Hsiao revealed that Google is streamlining its AI offerings, transitioning from disparate names to a unified branding centered around ‘Gemini.’ This decision comes after the company initially planned to merge its AI products Bard and Assistant under the umbrella of “Assistant with Bard.”

The renaming strategy aims to simplify the user experience and create a cohesive identity for Google’s AI models. By consolidating under the ‘Gemini’ brand, Google seeks to eliminate confusion stemming from multiple product names, ensuring a smoother interaction for consumers.

Gemini, Google’s latest AI model, was unveiled in December, powering the Bard chatbot among other applications. Notably, the most powerful iteration of Gemini, dubbed Ultra, is now accessible to users through the revamped Gemini platform, formerly known as Bard. However, access to Ultra requires a subscription to Google’s AI Google One package, priced at $20 per month.

Hsiao expresses excitement about the capabilities of the Ultra model, highlighting its proficiency in generating written content and role-playing personalities. The Gemini rebrand signifies a deliberate effort by Google to present a unified front in the AI landscape, departing from past inconsistencies in branding strategies.

Moving forward, all Google products will undergo branding changes to reflect the Gemini overhaul. Additionally, a dedicated Gemini app will replace the Assistant on Android devices, with iOS integration facilitated through a new toggle within the Google app.

The Gemini app promises enhanced functionality, including image-based queries and on-screen overlays to provide contextual information. Despite these advancements, Hsiao emphasizes ongoing investment in Assistant across various platforms, underscoring the evolving nature of Google’s AI ecosystem.

While the transition towards Gemini signals a significant shift in Google’s AI strategy, Hsiao refrains from declaring it as the definitive endpoint. She acknowledges the importance of adapting to changing user preferences, particularly in the transition from voice-only interactions to more immersive AI experiences on mobile devices.

As Google continues to refine its AI offerings, the Gemini rebrand represents a milestone in the company’s quest for innovation and user-centric design.

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